Reach buyers at the
exact moment of intent.
People text RIRD asking what to buy, where to book, which to pick. Your product becomes one of three honest recommendations -- shown natively in the answer, labeled Sponsored, only when it genuinely fits.
Self-serve. CPC or CPM, you choose. No minimums, no contracts.
Live self-serve console -- log in to fund a balance, launch a campaign, and watch impressions, clicks, and spend update in real time.
A real console, not a contact form.
The dashboard is live and auth-gated. Log in to fund a balance, launch campaigns with a live ad preview, pause or activate them, top up via Stripe, and watch your numbers move. Here is what you see inside:
Open dashboard ->Live in three steps
Fund a balance
Add credit with a card via Stripe. Pay per click (CPC) or per thousand impressions (CPM) -- your call. Campaigns auto-pause the moment your balance runs out, so you can never overspend.
Create a campaign
Your product, a link, the intent keywords you want to win, and your max bid (CPC or CPM). Pick a vertical and a one-line pitch the agent can surface.
Win the auction
Ranked by bid x quality, like Google. A great product wins for a lower bid. You take at most one of three recommendation slots -- and only when you genuinely fit the ask.
Ad rank, not ad spend.
We borrowed the model that made Google Search the best ad business in history -- and tuned it for trust. Your placement is decided by:
- Quality lowers your cost. A higher-rated, more-relevant product wins the slot for a lower bid.
- Below the bar, nothing shows. If no ad clears the relevance threshold, the agent shows only organic picks. That restraint is what keeps users trusting -- and converting.
- Never #1 unless you earn it. A sponsored item never takes the top recommendation unless it's honestly the best.
Why it converts -- and stays trusted
Answer-independence
The agent's recommendation is its own. You pay to be considered, not to rewrite the answer. Users feel the honesty -- and that's exactly why they act on it.
Intent, not impressions
You appear when someone is actively trying to buy in your category. The highest-value moment there is -- wallet already out.
Quality-gated
Low-relevance ads simply do not show. Protecting user trust protects your conversion rate. Bad placements would kill the goose; we don't allow them.
Always labeled
Every placement is marked Sponsored. Honest by design, compliant by default -- FTC-aligned out of the box.
Why here, not Google, Facebook, or Amazon
Intent, captured live
Your option appears inside a trusted AI reply at the exact moment the user asked to buy, compare, or book -- not while they scroll a feed or browse unrelated pages.
No banner blindness
It is not a banner or a sidebar people have trained themselves to ignore. It is one line in the answer they were already reading.
Zero clutter
Only 1 of 3 recommendation slots is ever sponsored. No ad walls, no auto-play, no stacking. Scarcity keeps every placement valuable.
Must be useful to show
Every placement passes a relevance and quality gate. If your product does not genuinely fit the ask, it does not show -- so when it does, it actually helps.
Get in while it is early
RIRD is a new, growing audience of people who text the agent to decide what to buy. That is an early-adopter advantage, not a finished benchmark -- so we will not quote ROAS or conversion numbers we have not earned. Here is the honest case for moving now:
- Lower cost while competition is light. Fewer bidders per intent means you win slots for less today than you will once categories fill up.
- Help shape the platform. Early advertisers influence how the auction, quality gate, and reporting evolve.
- Direct founder access. Talk to the people building it. Get setup help and feedback loops you will not get on a hyperscale platform.
Questions, answered
How much does it cost?
You set a max bid -- pay per click (CPC) or per thousand impressions (CPM) -- and fund a prepaid balance. You pay only as your placements run. No minimums, no monthly fees, no contracts.
Can I control where my product shows?
Yes -- you choose the vertical and intent keywords you bid on. Your product is only surfaced when the user's request genuinely matches, and never in the #1 slot unless it's honestly the best option.
Will the agent lie about my product to sell it?
Never. The recommendation is the agent's own, written honestly. You pay to be considered, not to change the answer. That integrity is the whole reason users trust -- and buy from -- these placements.
How do I track performance?
Your dashboard shows live impressions, clicks, and spend per campaign. Every click is attributed through a tracked link.
What does it take to start?
Create an advertiser profile, add a balance, and launch a campaign -- all self-serve, in minutes.
Be the recommendation.
Reach people the moment they ask. Self-serve, auction-priced, honest by design.
Start advertising ->