Reach buyers at the
exact moment of intent.
People text RIRD asking what to buy, where to book, which to pick. Your product becomes one of three honest recommendations -- shown natively in the answer, labeled Sponsored, only when it genuinely fits.
Self-serve. Pay per click. No minimums, no contracts.
Live in three steps
Fund a balance
Add credit with a card via Stripe. You only ever pay when someone clicks your placement. Campaigns auto-pause the moment your balance runs out -- you can never overspend.
Create a campaign
Your product, a link, the intent keywords you want to win, and a max cost-per-click bid. Pick a vertical and a one-line pitch the agent can surface.
Win the auction
Ranked by bid x quality, like Google. A great product wins for a lower bid. You take at most one of three recommendation slots -- and only when you genuinely fit the ask.
Ad rank, not ad spend.
We borrowed the model that made Google Search the best ad business in history -- and tuned it for trust. Your placement is decided by:
- Quality lowers your cost. A higher-rated, more-relevant product wins the slot for a lower bid.
- Below the bar, nothing shows. If no ad clears the relevance threshold, the agent shows only organic picks. That restraint is what keeps users trusting -- and converting.
- Never #1 unless you earn it. A sponsored item never takes the top recommendation unless it's honestly the best.
Why it converts -- and stays trusted
Answer-independence
The agent's recommendation is its own. You pay to be considered, not to rewrite the answer. Users feel the honesty -- and that's exactly why they act on it.
Intent, not impressions
You appear when someone is actively trying to buy in your category. The highest-value moment there is -- wallet already out.
Quality-gated
Low-relevance ads simply do not show. Protecting user trust protects your conversion rate. Bad placements would kill the goose; we don't allow them.
Always labeled
Every placement is marked Sponsored. Honest by design, compliant by default -- FTC-aligned out of the box.
Questions, answered
How much does it cost?
You set a max cost-per-click bid and fund a prepaid balance. You only pay when someone clicks. No minimums, no monthly fees, no contracts.
Can I control where my product shows?
Yes -- you choose the vertical and intent keywords you bid on. Your product is only surfaced when the user's request genuinely matches, and never in the #1 slot unless it's honestly the best option.
Will the agent lie about my product to sell it?
Never. The recommendation is the agent's own, written honestly. You pay to be considered, not to change the answer. That integrity is the whole reason users trust -- and buy from -- these placements.
How do I track performance?
Your dashboard shows live impressions, clicks, and spend per campaign. Every click is attributed through a tracked link.
What does it take to start?
Create an advertiser profile, add a balance, and launch a campaign -- all self-serve, in minutes.
Be the recommendation.
Reach people the moment they ask. Self-serve, auction-priced, honest by design.
Start advertising ->