Find Your Next Winning Ad Before It Dies | RIRD
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For DTC Brands Running Paid Ads

We Find Your Next Winning Ad
Before It Dies

Your best ads have a 30-60 day shelf life. When they fatigue, your CAC spikes and you scramble. We build systems that continuously test new angles so you always have the next winner warming up.

No more white-knuckling dying ads. No more CAC surprises.

48-Hour Quick Look

Send us your top 3 ads.

In 48 hours we'll show you 10 untested angles with reasoning for each. No commitment. Just proof this works.

3 spots remaining for January

Meta
TikTok
Instagram
Build My Creative Engine

What This Looks Like

In practice

Skincare Brand

15 new variations weekly

Auto-delivered to Google Sheets for team review

Found 3 new winning angles in first month

Supplement Brand

Automated hook variation engine

Outputs directly to Slack every morning

Team tests 4x more creative than before

Apparel Brand

Full UGC variation pipeline

Connected to Airtable → Notion workflow

Reduced creative production time by 80%

Results vary. These represent actual client outcomes.

The Problem

Your winning ads are
on a 30-60 day clock.

You find an ad that works. It runs hot for a month, maybe two. Audiences see it. Thumbs stop. The fatigue curve starts. CPAs climb. By week 8, CAC has spiked 40-60%. You panic.

Most brands wait until the ad dies to search for the next one. By then, you're bleeding money on high CAC, rushing freelancers, and losing 2-4 weeks of stable performance.

The math of ad fatigue:

  • Week 1-4: Winning ad runs at 2.5x ROAS. $10k revenue, $4k spend = $6k profit
  • Week 5-8: Ad fatigues. CAC climbs 40%. Same $10k revenue, $6.5k spend = $3.5k profit
  • Week 9-12: Scrambling for replacement. Paused ad. Revenue drops 60%. ($6k loss)
  • Total monthly swing: $15k difference between optimized flow vs reactive scramble

The Solution

We find your next winner before it dies.

The Proactive System

Winning Ad Running
RIRD Testing
Next Winner Warming Up Seamless Transition
No more scrambling. No more CAC spikes.

What this actually means:

Continuous Angle Discovery

While your winner runs, we systematically test variations on hook, angle, audience, CTA. We find what works before you need it.

Proactive Testing Pipeline

Not reactive. By week 3 of a winner, you already have 3-5 proven angles ready to go. No scrambling in week 8.

Zero Downtime Transitions

By the time your winner fatigues, the next one is already proven and ready. Seamless switchover. Stable CAC the whole time.

Proven Metrics-Based Delivery

Results delivered to your systems (Sheets, Slack, Airtable). You see the test data, the early metrics, why we think it'll work.

This is an operating system for winning ads. Not a tool. Not a service. An automated framework that catches winners before they die.

How We Find Your Next Winner

Four steps from setup to continuous discovery

1

We Study Your Winners

You send your top 3 performers. We analyze the angles, hooks, pacing, psychology. We identify what makes them work.

2

We Build Your Discovery Engine

Custom AI configured to systematically test variations on hook, angle, audience, and CTA. This runs while your current winner performs.

3

Results Flow to Your Team

Every 2 weeks, we deliver test results—which angles showed traction, metrics, reasoning. Google Sheets, Slack, wherever you want it.

4

By Week 8: Ready to Switch

Your current winner is fatiguing. But you already have 3-5 proven angles ready. You test and scale the best. Zero downtime. Stable CAC.

Simple pricing

One fee to build. One fee to run.

Setup (One-Time)
$3k
  • Analysis of your winning creative
  • Custom automation engine built
  • Output integrations configured
  • System deployed and tested
  • Team walkthrough

Pays for itself when you find 1 winning ad. Average winner runs for 60-90 days at scale.

Hosting & Maintenance
$3k /yr
Save $600/year
  • System running 24/7
  • Updates and maintenance
  • Integration fixes if platforms change
  • Support for output adjustments

New variations monthly. Cancel anytime.

Working System Guarantee

If we can't build a functioning automation that delivers usable variations to your specified output within 30 days, full refund on setup.

3 spots remaining for January

FAQ

Is this a tool I log into?

No. We build custom automation infrastructure that runs automatically. You receive outputs wherever you want them—no login required. You don't use a dashboard. You get results delivered to your systems.

What if I want outputs somewhere you didn't mention?

If it has an API or accepts input, we can probably connect it. We'll scope this during the setup conversation. Have a custom destination in mind? Bring it up—we'll figure it out.

What do I need to get started?

At least 1 winning ad with positive ROAS for 14+ days, and clarity on where you want outputs delivered. That's it. We multiply winners, we don't create them from scratch.

How is this different from tools like Arcads or Creatify?

Those are self-serve tools you operate. We build done-for-you automation that runs without you. Different model entirely. You don't learn a tool. You get results delivered automatically.

Can I adjust the system after it's built?

Yes. On the hosting plan, we handle adjustments—new outputs, different scheduling, updated creative inputs. You're not locked in. Changes are included in your hosting fee.

What makes this different from split testing on my own?

You could test manually—but that's reactive. We're proactive. While ad A is running hot, we're already testing what comes next. By the time you'd normally start searching for replacements, we've already found 3-5 candidates. The difference: zero downtime transitions.